Avril announces latest project.......!
Posted March 7th, 2009 by avriladmin
Hi everyone!
I'm traveling to London next week where I'm about to announce my latest project .......... my very first fragrance! :)
I'm really excited and can't wait to share it with you. It will be available across Europe this summer, and soon in the US and Canada.
It has been a pretty cool experience. It's so me in a bottle....hahaha! I love the packaging. I wanted to let you guys know the name first ... so.....(drum roll please).......hahah..... The name is "Black Star"!
And I can't wait to share it with you! More to come very soon...
xo Avril

Black Star!
Posted March 26th, 2009 by avriladmin
Hi Everyone!
I just celebrated the launch of my very first fragrance, Black Star,
in London!
We had a wicked party at PUNK- a club in Oxford Circus- and introduced
everyone to my very first signature scent! After working on the
fragrance for two years, i cant wait to share it with all of you!
Back in LA now.....working on a lot of other exciting
projects.....stay tuned.....
Love,
Avril

New Perfumes
Posted June 25th, 2009 by avriladmin
Hey everyone!
My first fragrance is going to be released soon. I want you guys to check it out first.
Just take this code 6ao52 and enter it at www.avril-lavigne-perfumes.com. It will let you in to the secret world of Black Star. Be sure to register because the code, on its own, is only good for entering the site. Once you're registered, you can collect Black Star points and win some cool prizes and maybe we will get a chance to meet.
Love,
Avril

Behind-the-Scenes of My First Fragrance
Posted June 27th, 2009 by avriladmin
Hopefully you all saw my post about the launch of my first fragrance Black Star. Creating this fragrance was a lot of fun. We started on this project about 2 years ago. To be honest, I never imagined that it would take so long to develop. It has been a very different experience from designing my clothing line, Abbey Dawn or from writing and recording a record. We worked with really cool and different ingredients.
To get a first look at the website take this code 6ao52 and enter it HERE

Finding the Perfect Black Star Packaging
Posted June 29th, 2009 by avriladmin
Creating the packaging and bottling for Black Star was very exciting for me. I really love combinations like pink and black and fun accessories like stars and studs. And so this is what you will see in my perfume bottle. The studded ring you see on the bottle is actually a removable ring, which you can wear or hang around a necklace. The box was inspired by my studded bracelets and belts.
To get a first look at the packaging and bottle take this code 6ao52 and enter it HERE
Avril

Black Star Fragrance Launch
Posted July 1st, 2009 by avriladmin
Hey Everyone!
I'm excited to let you know that my 1st fragrance has officially launched today in Europe. Check it out in stores.
For those of you based in the US, Canada or the UK it will be just a few more weeks.
In the mean time, everyone can check out the new Black Star website:
www.avril-lavigne-perfumes.com
Avril

Behind-the-Scenes at the Black Star TV Shoot
Posted July 3rd, 2009 by avriladmin
I think the TV commercial captured the edginess and fun of Black Star and made the commercial something I am really proud to share with everyone.
I wore pink and black with studded accessories. I think wearing my own stuff and staying true to my style is a huge part of what makes me who I am.
I had a lot of fun in this commercial, which can be seen HERE, along with other exclusive Black Star videos. I hope you like them.
Avril